Nice
Brand Identity + Retail Design

Interbrand

Based in Saudi Arabia, this home goods retail concept aims to be the middle east’s version of Bed Bath & Beyond. The final logo combines English and Arabic letterforms to represent the home, with an outer element protecting what’s inside. The retail design relies on the square form of the logo to establish a common visual language. The bright colors and custom patternings are signature elements of a space that’s full of energy.